MERIT — Earn Your Place

MERIT — Earn Your Place

EUROPE · CALL OF DUTY CHALLENGERS

01

THE PROJECT

BUILT FOR
THE LONG RUN.

MERIT exists to build a competitive environment where talented players can improve together — with structure, clear expectations and enough time to turn potential into results.

MERIT Earn Your Place campaign artwork
02

THE STANDARD

WHAT MERIT
STANDS FOR.

01

PERFORMANCE

Every role has a purpose. Improvement and execution decide who earns their place.

02

COMMITMENT

A real roster is given the structure and time required to become a team.

03

ACCOUNTABILITY

Problems are reviewed honestly. Feedback is direct, useful and aimed at improvement.

04

PROGRESSION

Scrims, VOD and events all serve one purpose: becoming better than the day before.

03

COMPETITIVE

A TEAM.
NOT A TRYOUT.

The first European Challengers project is being assembled deliberately around role balance, communication, mentality and long-term upside. Names come after the structure.

FIRST ROSTERIN DEVELOPMENT
VIEW THE PROJECT →
MERIT matchday visual concept
COMPETITIVE / VISUAL DIRECTION
04
MERIT esports jersey concept
MERIT / APPAREL CONCEPT

THE IDENTITY

REPRESENT
MORE.

MERIT starts in Call of Duty Challengers. The ambition is to build a competitive identity players want to represent and supporters want to be part of.

“Earn your place.”

MERIT · CALL OF DUTY CHALLENGERS

FOLLOW THE
BUILD.

From the first roster to the first event.

FOLLOW @MERITCOD ↗